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DARE TO BE DIFFERENT!

APR 07




For far too many years polite society frowned upon anyone who dared to be different or who stood out from the crowd. It was all about safety in numbers and speak when you are spoken to and get that informal uniform on so you all looked the same. Conformity was the watch word and if you tried to break out from the pack, and break out you had to, the pack just moved away from you and you were at best eccentric and at worst dangerous. Thankfully, how times have changed! It is those who can think differently who are winning all the prizes now. Steve Jobs and his ideas factory at Apple are taking the market place by storm and have even taken on those stalwarts of innovation, the Japanese electronic giants at their own game and left them in disarray! The world of music will never be the same again – iTunes and the eponymous iPod are great examples of thinking the unthinkable.

We have 2 world class innovators who have not just done things differently but they think, act and deliver differently. For a glimpse of that world of difference, book early and perhaps leave the suit, tie, cufflinks and brogues at home – just for tonight, and for a change, let’s not leave the man at home tonight either, bring him along too!











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