Far too many companies have become risk averse and process obsessed, seemingly too afraid to win yet petrified of failure. A formula or process that may have worked many years ago is now the only compliant way of operating and ‘spot welded’ business processes have removed any semblance of innovation or leadership. The Public sector has recently become world class at bureaucracy and the private sector is wantonly catching up at pace. In order to win we must surely take risks, easily said, but who gets the blame when the risk taking goes wrong? When they have been fired, who will take the next risk? We speak to 2 special entrepreneurs who have failed many times but succeeded even more. Are they super heroes? In fact are they for real? Be careful and book early, the back row is where the safe seats are, and they are filling up fast. This will be an electrifying session and their will be safety belts and ear muffs for the seats at the front and valium for those at the back.