As we have been told many times a brand is a promise of an experience, and if that promise is not delivered, then customers will react immediately and severely. This is all very well when we are dealing with baked beans or a bus ride, but when we are talking nations and large global corporates, mistakes can be damaging for many years.

South Africa’s advertising industry is alive and well and facing similar challenges as its counterparts in most countries of the world. If it can overcome those challenges, the industry can realize its full potential – and strengthen South Africa as a brand.

Like any brand, there are things that contribute to and detract from South Africa as a brand, the extent to which SA has the world’s “mind-share” at any given time, the extent to which it can become a preferred and sustainable tourism destination, property destination and many more. Whether these things are names, faces, facts and/or perceptions they are generally taken for granted by us.

Lets hear it from those who are actually delivering and on the hottest of brands in South Africa and how!

Time & Venue:

17:30 for 18:00

The Venue, 17 The High Street, Melrose Arch

Speakers

Yvonne Johnston - Chief Executive Officer of the International Marketing Council of South Africa (IMC)

Happy Ntshingila - Group Executive, Group Marketing and Communications for Absa Bank

Email lyndie@inspiredleaders.comfor more details and to book a place.